Co-founder, UX-Strategist at LA DIA Design, LLC

October 2017 to Present

Wearer of many hats. My roles include business development, project planning, design research, content modeling, IA, prototyping.

Clients include: World Information Architecture Day; Three Squares Main Street (formerly Hyde Jackson Square Main Street), Rock the Boat podcast, Episource

Founder, Principal of Grace Lau Consulting

March 2006 to Present

Consulting UX design and develop websites for small businesses and non-profits - content strategy - information architecture - taxonomy - interaction design - UX audits - site building (Drupal, Webflow)

Information Architect, Taxonomist at Factor Firm

October 2017 to Present (contractor)

Consulting UX design and develop websites for small businesses and non-profits - content strategy - information architecture - taxonomy - interaction design - UX audits - site building (Drupal, Webflow)

UX Architect at PatientPop

April 2018 to April 2020

Design research, content modeling, IA, interaction design, persona development

Information Architect, UX Architect at Perficient Digital

August 2014 to April 2017

  • Define UX strategy, navigation, and information architecture for digital channels - Develop deliverables including site maps, user flows, and wireframes
  • Conduct content inventories and content audits as needed - Conduct content strategy workshops focusing on content/data modeling
  • Design, plan and develop enterprise taxonomies/controlled vocabularies Clients: DaVita, TrendMicro, AAA, Symantec, Veritas, Medtronic, Cedars-Sinai

Information Architect at Ask Media, a division of IAC/InterActive Corp

January 2014 to July 2014

Responsible for the planning, developing, and execution of moderated and unmoderated usability tests for SymptomFind

Advising product strategy on key design decisions, drafting strategic product roadmap

Work closely with software engineers and content team to design an editorial experience that is flexible and scalable to their needs.

Plan, design and build a working prototype of the taxonomy creation and management feature within Drupal; draft taxonomy governance policies and map content Brands include: SymptomFind

Information Architect at ValueClick Brands (formerly Conversant)

September 2013 to January 2014

  • Working on a better user experience for,, and via card sorting, user testing, stakeholder interviews.
  • Conduct UX audit
  • Benchmark navigation for Investopedia and Symptomfind
  • Brands include: SymptomFind, Investopedia, CouponMountain

Information Architect at Walt Disney Parks and Resorts Online, a division of Walt Disney Company

October 2007 to September 2013

  • Developed and optimized design strategy on My Disney Experience Mobile (iOS, Android)
  • Experience concepting on the next generation of experiences for DisneyWorld
  • Site strategy and structure, information architecture on (2008)
  • Interaction design, information architecture on the first online dining reservation system (2007/8)


San Gabriel Valley UX

March 2019 to present

  • Co-organizer of events and workshops including: UX of Dim Sum (workshop), June 2019, Sep 2019

UX Research Nights

August 2018 - October 2018

Started event popup series with Nate Bolt to build a community around UX research and design practitioners

  • Santa Monica, Aug 2018
  • Pasadena, Oct 2018

World IA Day

May 2015 to present

Global Executive Producer at World Information Architecture Day, 2018-2019

  • Migrated the Organizer Guidebook from Google Docs to GitHub Pages to Git Book

Sponsorship Director for World IA Day Los Angeles, 2018

Local organizer of World IA Day Los Angeles, 2017

Core team member for World IA Day Los Angeles, 2016

IA Summit

  • Experience Director, 2018 Chicago
  • Student volunteer, 2007 Las Vegas

Los Angeles Chapter of Association for Information Society & Technology (ASIS&T)

  • Interim chair 2016-2017
  • Advisory board
  • Webmaster
  • Newsletter editor, 2007


Masters of Library and Information Studies, University of California, Los Angeles

Activities and Societies: American Society for Information Society & Technology (ASIS&T), Special Libraries Association (SLA), Student Governing Board

Bachelors, Political Science, University of California, Los Angeles

Political Science major with emphasis in comparative politics, Geography minor with interest in geographic information systems (GIS)

Associates, Liberal Arts. East Los Angeles Community College

Last updated April 2020