Cancer Institute redesign for Cedars-Sinai

In which I conducted primary and secondary user research, persona workshops, and tested site navigation for the Cancer Institute at Cedars-Sinai

Cedars-Sinai Medical Center hired Perficient Digital as a consulting team for user experience. My role on this project was primarily as an information architect on the Perficient XD team.

Final design for the Cancer Institute, circa 2017

This project lasted from October 2016 (??) to April 2017.

The Journey

The Cancer Institute was identified as the pilot of the redesign project based on a content audit I conducted and the client's department priorities.

As part of the navigation and content work, I worked on the following

  • conducted cancer literature review
  • conducted nurse navigator interviews
  • helped facilitate persona workshops
  • created the rubric and conducted the pilot content audit that was used for content migration until its larger project completion in 2019
  • ran design studios with client team
Persona Workshop, July 2016

The Outcome

The new design was launched. I did not collect any information on how well this effort helped since the team moved on to continue the work on other topics.

Learnings

  • Facilitating workshops on proto-persona development
  • Conducting secondary research through a literary review
  • Learned alongside mentors Jeff Tang, Karen Bachmann about IA and research work for clients.
  • Learned about managing client and team expectations from Account Director Nathan Zahn.

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